“Google introduces block on porn advertising on AdWords” by Samuel Gibbs

Google’s AdWords put their plan to stop accepting advertisements from pornographers into action this week. However, of course, Google’s policy still allows many exploitive businesses that are known venues for promoting prostitution and human trafficking to continue advertising. Refrain from rolling out the red carpet for google quite yet. This is an excerpt from a recent article published by The Guardian. The source of this excerpt is http://www.theguardian.com/technology/2014/jul/03/google-block-porn-advertising-adwords

Image courtesy of The Guardian.

Image courtesy of The Guardian.

Google has enforced a block on adverts that promote “sexually explicit content” from its advertising network across Google’s search engine and other sites.

[…]

Google banned porn blogs from making money via ads for adult websites on the company-owned Blogger blog network in June 2013, while Google’s “SafeSearch” has long filtered explicit results from being displayed in searches.

AdWords is Google’s advertising platform that places ads on Google sites as well as third-party websites that can use Google to make money. Google made $13.8bn (£8bn) in ad revenue in the last quarter, which accounts for around 90% of the search company’s total revenue

[…]

The impact of Google’s policy change on the adult entertainment industry is unclear.

[…]

Just over 350m searches for the words sex, porn, free porn and porno were made using Google in May, according to Google AdWords Keyword Planner, making “porn” one of the most common searches on Google.

This is a significantly shortened excerpt. To read the full article, please visit The Guardian website http://www.theguardian.com/technology/2014/jul/03/google-block-porn-advertising-adwords

Samuel Gibbs is a reporter for The Guardian.